Welcome to Human Agency

 

We look forward to working with you! Below you’ll find a simple step by step process to get started. If you have questions at any point, reach out to us at ads@humanagency.org.



 

Getting Started

 
 

To begin, please complete the following:

Advertising Onboarding: Want to launch a digital advertising campaign? We can get you and up and running ASAP. Complete this form to get started.

Monitoring Your Status: Once you submit your onboarding form, we will email you copy of your personal reports sheet. There you can see the status of your onboarding, your ad content library, and data reporting on your ad performance. If you lose this special link, email us at ads@humanagency.org and we’ll be happy to share it with you again.

Payments: Ads cost money. We try to make it as easy and transparent for you as possible. Our pricing structure is available here. There are a couple ways to pay:

  1. Online: One-time (Weekly or Monthly)

  2. Online: Recurring (Weekly or Monthly)

  3. Via Check: Please mail your checks to:

    Human Agency

    31 N Newstead Ave

    St. Louis, MO 63108

  4. For Wire Transfer: Please contact ads@humanagency.org

Additional Digital Services: It turns out the internet is more than just advertising. If you’re looking for a little support crushing it on the rest of the internet, let us know.



 

How We Work

 
 

Simple, fast, effective.

Now that you have completed the onboarding form and submitted payment, we have everything we need to get your campaign up and running.

How it works from here (we get to work):

  1. Ad-creation: We will assemble the first batch of ads, targeted to your priority audiences.

  2. Split testing: Effective advertising campaigns require rigorous testing. We test each ad and identify the high-performers.

  3. Ad-distribution: We launch your campaign!

  4. Analysis and optimization: Our services team regularly analyzes the performance of each campaign, reassigns ad-spend when necessary, and develop new batches ads based on the elements that prove most successful. This process will recur many times over the course of a campaign.

How do you see what’s going on?

  1. Ad copy and Targeting: We will share a Google Sheet that contains all of the ad-copy and targeting criteria for your review.

  2. Ad Creative: Unless Human Agency is providing the creative for the campaign, we pull ad creative from your shared media folder, your organic posts, and emails you send us. We assume any content in any of those places is okay to use unless noted otherwise.

  3. Because the ads are changing so frequently, we do not share each ad with you before we run it. Instead, we create a large list of potential content and targeting for ads, which you can see at any point and provide feedback.

Reporting: Each week your personal Google Sheet is updated with a summary of ad-performance metrics and we’'ll email you with notice of the update to check in.

Payments: We can spend on a specific schedule if desired, otherwise your ads run as long as we have money to run them. Supply the above payment methods to keep your ads running.



 

Results & Communication

 
 

Our job is to help you achieve results. Here is how you can monitor campaign progress and see what we’re up to:

How to see your ads: You can see your ad content and the ads that are running in a couple places:

  1. Content Library. You can see any content in your ads in the content library in your personal Google Sheet. All of the content and targeting we use for your ads will be listed here, unless we are boosting an organic post that you made. Creative we use will either be from your shared content folder, an email from you, or a pulled from one of your organic posts.

  2. On Web Platforms

    1. Facebook Page. You can see your currently running ads from your Facebook page by clicking on “Info and Ads” on the left side of the screen.

    2. Facebook News, Political, & Issue Ads. Facebook has a ‘public’ portal for all ads contenting news, politics, or issue ads (the definition of this is incredibly broad). When logged into Facebook, you can view all of these ads here.

    3. Google Political Ads. If you run political ads on Google, they will show up here.

Ad Performance: Each week we will share a weekly report with you and your team.

Questions and In-depth Conversations: We are available to answer additional questions via email or phone. Email us ads@humanagency.org anytime with questions or to set-up a call.