E-cigarettes are killing our kids.

Tobacco use is a leading cause of preventable disease and death, yet e-cigarette use is skyrocketing among youth. Join the American Heart Association in our effort to spread awareness about tobacco’s harmful affects.

978 backers

$122,000 funded

10,565 unique messages sent

2,051,016 people reached


Of the approximately 480,000 Americans who die from smoking each year, 35% of those deaths are from cardiovascular disease. While cigarette smoking rates have decreased in recent years, the number of youth and adolescents using new forms of tobacco, such as e-cigarettes or vaping, has skyrocketed placing decades of progress at risk.

To help combat the tremendous toll tobacco use has on this country, we support policies such as providing adequate funding for tobacco cessation and prevention programs, tobacco taxes, expanding smoke-free air laws, raising the minimum purchase age, and meaningful regulation of all tobacco products. These policies can lead to significant reductions in tobacco use and result in health and economic benefits. 

We have to meet youth where they are—online—and spread the truth about tobacco’s harmful effects, and we need your help to do so.

Why join us?

This project relies on the participation and support of people who understand that tobacco use is one of the biggest public health challenges of our time and feel a responsibility to do something about it. If this sounds like you, consider backing the project financially, or by submitting your own persuasive message. Each dollar and message helps deliver more truth and understanding to more people—but that all starts with you.

Messages created by real people

How it works

  1. You submit your persuasive message about why e-cigarettes are harmful.

  2. We beam your message straight to the screens of thousands of people across the country. Digital ad delivery and data systems allow us to match the content of your message to the kind of people that will be most receptive to hearing it— increasing the chances that they will be swayed by your message.

  3. Together we, over time, are able to talk to each other on and offline about the issues and ideas that matter most to us. We increase awareness about the harmful affects of e-cigs, spread truth and understanding and, in doing so, save lives.