What happens if my message is rejected?
At Human Agency, we have policies for what kinds of messages users can promote. We are NOT trying to censor anyone, and we hope those policies seem fair and reasonable to you. Additionally, social media platforms have their own criteria for advertisements. If for some reason your message is rejected, we will tell you why, and refund the “views” back into your account for you to use to promote a different message.
Promote factual and verifiable stories. This is what we’re all about!
Mobilize your friends, family and community by sharing your actions with them. Use the tools on the platform to show them what you care about, and what they can do to help.
Be open to differences of opinion and belief. Help create a place for knowledge and constructive discussion.
Connect emotionally with others through your content. Emotional connections are the most compelling way to introduce new ideas and information to someone. Human Agency!
Don’t spread misleading or manipulative information.
Don’t perpetuate hate; we promote the democratization of free speech and expression, but we do not allow any forms of hate speech. (Hate speech definition: the advocacy of beliefs or practices that attack or malign an entire class of people based on characteristics such as their age, color, disability, ethnic origin, gender identity, nationality, national origin, race, religion, sex, sexual orientation, medical condition or veteran status.)
Don’t be violent or graphic - We do not tolerate excessively violent or graphic imagery or text.
Don’t spam - We are interested in sharing and promoting issues of public interest. Content should not exhibiting any other spam-like behavior.
Don’t antagonize - You can be influential and respectful at same time. Focus on making the information compelling to the recipient and not targeting their personal characteristics. We do not tolerate abuse, stalking, threats, trolling or any form of bullying.
Ads must not violate people’s privacy by including private email addresses, identification documents, credit card numbers, home addresses, private telephone numbers or photographs of people in private settings posted without their consent.
Ads must not violate anyone’s rights. We provide you with tools to help you protect your intellectual property rights. To learn more, visit our How to Report Claims of Intellectual Property Infringement page. If we remove your content for infringing someone else's copyright, and you believe we removed it by mistake, we will provide you with an opportunity to appeal. If you repeatedly infringe other people's intellectual property rights, we will disable your account when appropriate.
Do not not engage in unlawful multi-level marketing, such as a pyramid scheme, on Human Agency.
Do not upload viruses or other malicious code.
Do not solicit login information or access an account belonging to someone else.
Do not promote alcohol-related, dating or other mature content (including advertisements) without appropriate age-based restrictions.
Do not do anything that could disable, overburden or impair the proper working or appearance of Human Agency, such as a denial of service attack or interference with page rendering or other Human Agency functionality.
Don’t break the law or advertising terms and conditions - this is not a platform for illegal activity. Do not violate applicable national law, including laws protecting the rights of other people and any laws around political advertising. In addition to your use, you need to make sure your use does not cause Human Agency to violate any laws in your country. For example, make sure you have evidence for claims you make, as we may have to remove content that is established to be defamatory. Also make sure your content is consistent with the advertising terms and conditions of Facebook, Google, Twitter, Instagram and Snapchat (their policies are linked).
Are my messages guaranteed to get a number of views?
No, unfortunately. Based on the way that social media platforms generate ads, we can only provide an estimate for the number of views your message will get. Luckily, this can work in your favor - some of the time, you’ll get more views than you expected!
New Users - Number of unique visitors who had not previously been to your website.
Users - Number of unique visitors in a given period of time.
Pages/Session - The average number of pages within your website a viewer looks at in 1 visit.
Traffic Source - How people are getting to the website (i.e. through a facebook post link).
Impressions - How many times something was seen.
Ad Recall - Data provided by Facebook indicating the likeliness the viewer will remember the ad. This is measured by a combination of:
•Ad reach (number of unique people reached)
•How much time people spend watching the ads
•The historical relationship between the attention people give ads and how likely they are to remember it
•Results of surveys on the likelihood of recall based on historical surveys
Avg. Relevance Score - Data provided by Facebook indicating how well an ad resonates with the audience it reaches. Relevance scores increase when ads resonate with the audience we target. Higher relevance scores reduce the cost of ad delivery.
Thru Plays - The number of times a viewer watches an ad in its entirety.