Hack Goals and Projects
Internal and External Data, Reporting, and Project Management (Peter and Hannah, partially Brendan)
Human Agency team dashboard (so everyone can see everything going on)
Content submission and processing system
Facilitate communication of 2019 goals.
Revised client on-boarding.
Data system centralizing surveys, email comms, etc.
Represent each department in the dashboard with key metrics and goals and a visual way to view progress (or lack thereof) over time.
Share the dashboard, content submission and processing system, 2019 goals, client experience from a sale, and data system.
Everyone for user feedback.
O’Humanity & General Comms (Zach and Kate)
Create O’Humanity website w/ ability to accept donations (Donorbox), overview of what O’Humanity is (see current site / Telos site),
Re-create the publication and schedule articles for republishing.
Create a clear submission, submission review, publishing (going live + social + email) process.
Create a O’Humanity, Minus 45 and Human Agency comms schedule and management structure.
Create listserve emails and scheduled to send early this week.
Make first social posts.
It seems particularly important to make the process of managing this very simple.
First presentation: Present O’Humanity generally and how others can share.
Final presentation: Present the full site, publication, and what people have shared and created.
Team design for O’Humanity design
Sync with team Data and Operations to ensure smooth processes.
Sales (Alex and Geoff)
Create KPIs, goals, and accountability metrics for Human Agency sales team in 2019 that sync in the sales CRM.
Refine and ready sales CRM, wrap up decks.
Put sales stories on website.
Develop sales strategy for 2019 with an emphasis on ballot initiatives and large political clients.
Share Human Agency resources with Geoff.
Present sales goals, materials, and strategy.
Peter / Brendan for google sheets support, Ben for Squarespace support.
Promo / Educational Videos (Don and Lauren)
Create public facing Human Agency content while developing a collaboration system for content creation and learning to use the new camera.
Primarily, we want the video or videos made to be part of the kick-off public face of Human Agency.
Life of an ad
Overview of Human Agency
Create a series:
An education series on advertising, interview style
Irreverent Human Agency style.
Primary consideration is to ensure that this positions us for high quality shooting and collaboration going forward.
Share video(s) made, share processes developed and learnings.
Everyone at the hack is a potential interview subject.
Website, branding, and PAC (Ben and Ashley)
Create Human Agency PAC branding guide and website w/ ability for people to submit.
Create O’Humanity brand guide to support O’Humanity team.
Micro-page cause and action pages for the website.
Lead people in exercise to create own
Redone Human Agency homepage.
Review Human Agency brand.
First review our brand guide and make any revisions to the template and instructions.
Ashley makes O’Humanity brand guide in consultation with Ben and O’Humanity team. Client for this is O’Humanity team.
Ashley makes Regular People brand guide in consultation with Ben and Brendan.
Ashley and Ben make Regular People website.
Ben focuses on the Human Agency home page, micropages, and sales materials implementation.
First presentation: Present the micro-page creation exercise for everyone to create pages.
Second presentation: Present the brands and the revised Human Agency website.
O’Humanity team for brand feedback.
Everyone for user experience / site feedback.