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Be a Human Agent

We’re trying to do good work. So are you.

Let’s work together.

We’re democratizing advertising by equipping people and organizations with the tools for effective and authentic outreach and persuasion.

Want to build something special and get paid for it? Join the Human Agent Referral Program.

 
 

1. What is the Human Agents Referral Program?

A partner-referral program through which national and local leaders, entrepreneurs, organizers, strategists, and consultants involved in forward-thinking work receive compensation to promote and sell Human Agency services in their state, region, or nationally.

2. Who are Human Agents?

Human Agents are the on-the-ground leaders of Human Agency’s mission to democratize advertising and make change. A Human Agent is deeply involved and well-connected in their state or region - they’re able to pick up the phone and talk to some of the most influential political decision-makers and grassroots leaders. They are widely trusted and respected for their experience and work - other qualities include:

  • Deep advocacy, civic, political, and / or business connections across a state, region, or nationally.

  • A strong reputation in their professional community and respected as a business, political, campaign, or grassroots advisor.

  • Has worked largely for values aligned businesses, issues, candidates, foundations, organizations, etc.

3. What do Human Agents do?

As a Human Agent, you’ll help Human Agency launch across the US - you’ll be helping hundreds of companies and organizations build their movements and forward-thinking candidates win their races. You will work with the Human Agency Team (“The Team”) to connect people, organizations, and businesses to our services team so they can integrate powerful tools, people-powered digital advertising, and cost-effective agency services as key parts of their strategy - saving money and collecting critical data, quickly.

4. Can I take a larger role in business development?

Human Agency works closely with Agents to build proposals and strategic plans that reflects the nuances, relationships, and unique structure of each state or region. Select Human Agents (“Super Human Agents”) may want to take a very active role in business development with Human Agency and build a strategic engagement plan. Super Human Agents require explicit approval in writing, their compensation structure structure worked out in advance and an additional upfront payment for strategic engagement plan and initial intro work. These Super Human Agents will create a brief including the following:

  • If having political expertise:

    • Top 25 to 50 (numbers will vary by state, region, or nationally) political consultants, campaign managers (electoral & ballot initiatives), PAC and grassroots leaders, and others who make up the professional political class in each state, region, or nationally;

    • Identify, secure, or reinforce Human Agency’s relationship with state or national party political committee(s), leading Political Action Committees, and businesses;

    • Identify, secure, or reinforce Human Agency’s relationship with resistance groups and labor unions;

    • Identify, secure, or reinforce Human Agency’s relationships with the most influential issue groups that focus on advocacy connected to progressive causes (such as women’s/reproductive rights, environment, gun violence protection, education, civil and human rights, fair wages, progressive taxation, and others).

    • Human Agents work with The Team to build a strategic and customized plan for each state, region, or nationally. We rely on your deep experience and expertise to build a plan that takes into consideration idiosyncrasies and personalities.

  • If having nonprofit or government expertise:

    • Top 25 to 50 (numbers will vary by state, region, or nationally) nonprofit consultants, nonprofit executive directors and CEOs, donors, grassroots leaders, agency leaders, and others who make up the professional nonprofit and government class in each state, region, or nationally.

    • Human Agents work with The Team to build a strategic and customized plan for each state, region, or nationally. We rely on your deep experience and expertise to build a plan that takes into consideration idiosyncrasies and personalities.

  • If having private sector expertise:

    • Top 25 to 50 (numbers will vary by state, region, or nationally) business executives and economic development agency leaders who make up the professional business class in each state, region, or nationally.

    • Human Agents work with The Team to build a strategic and customized plan for each state, region, or nationally. We rely on your deep experience and expertise to build a plan that takes into consideration idiosyncrasies and personalities.

In coordination with The Team, Human Agents design a plan of action, including a full list of targets and goals for the year. If the Human Agent reaches or exceeds their agreed upon goals, they will be rewarded with an additional success fee equal to their initial start-up fee.

5. If Human Agency needs my expertise beyond business development, can I be compensated for work supporting Human Agency?

Yes! As a Human Agent we may list you as an advisor or member of the Human Agency team and when specific client work comes up that is relevant to your skillset, we may engage you to perform that work. That work will be compensated separately from this agreement and all work and the terms of that work must be formalized in advance.

6. How are Human Agents compensated?

Human Agents receive a percentage of all referred business. Human Agents are rewarded for referrals as follows:

  • 10% of the first contract value (post-ad expenses) for any new relationship

  • 5% of all subsequent contracts (post-ad expenses) with that relationship for 12-months

  • Above $100,000 (post-ad expenses on any given relationship), referrals become 5%

As an example, if a Human Agent’s referral signs their first contract for a series of digital services valued at $60K post-advertising expenses, the Human Agent will receive $6,000 upon receipt of payment from that client. If the relationship leads to a subsequent $40,000 creative campaign within 12 months of the first contract, the Human Agent will receive an additional $2,000. There is no annual cap on the amount that a Human Agent can receive through referrals.

In coordination with The Team, Human Agents design a plan of action, including a full list of targets and goals for the year. If the Human Agent reaches or exceeds their agreed upon goals, they are rewarded with an additional success fee equal to their initial start-up fee.

It’s the responsibility of each Human Agent to ensure The Team knows which clients were referred by them. This will be tracked via a Google spreadsheet shared with each Human Agent containing links to records of introductory emails / phone calls / meetings, and our internal CRM. If a Human Agent refers a new client but is not included in the initial email, call, or meeting, they must inform a The Team member prior or advise the client to mention the Human Agent’s name during intake so they receive credit for the business. An up-to-date blacklist of current client referrals will be kept in order to avoid existing clients being referred by multiple Human Agents. In the event a client is referred by multiple Human Agents prior to a first contract, the first referring party will get the referral payment.

Approved Super Human Agents who create a strategic plan and make initial introductions receive an initial start-up payment between $2,500 and $10,000 dependent on the size of their scope and expertise. The retainer covers the Agent’s initial research assessment, brief of their state/region/nation, and initial introductions with the expectation to remain a Human Agent for at least six months.

7. How often are Human Agents paid?

All referral-percentage payments to Human Agents are made quarterly a minimum of 30 days after Human Agency has received payment from the referral customer. Payment schedule is: March 30; June 30; Sept. 30, and Dec. 30. The final success fee is rewarded at the time of the final payment, if the revenue goal is reached.

Payment of the Super Human Agent’s start-up fee is contingent upon acceptance into the program, approval of an ongoing strategic plan, and completion of five introductions.

8. What is the legal status of a Human Agent?

Human Agents are independent contractors and are responsible for their own taxes, health care and other benefits. Human Agents are subject to Human Agency’s terms and commission agreement.

9. How does Human Agency support Human Agents’ sales?

Human Agency works closely with Agents to build proposals and strategic plans that reflects the nuances, relationships, political calendar, and unique structure of each state or region. Human Agents are also supported through:

  • Customized presentations (including relevant case studies, references, results depending on the type of race)

  • Media relations and marketing planning and execution

  • Select sponsorship of key events

  • The Team travels to state for in-person meetings

10. I am a vendor who manages contractors for my clients. Can I subcontract to and mark-up or white-label Human Agency’s services?

As long as any mark-ups do not reduce the ultimate payment to Human Agency, are transparent to all parties, and are sanctioned by the client, you are welcome to mark-up or white-label Human Agency’s services.

11. Do Human Agents manage the client relationships?

Human Agents are principally responsible for initiating relationships. Human Agency will create the proposals with review by the Agent, and then the relationship is generally handed off. The Human Agent can participate in as much, or as little of the process as they wish, but “door opening” and strategic advice is the principal responsibility of the Agent.

12. What if Human Agency refers work to me?

The Human Agents program works both ways. If Human Agency sends you business, the same commissions structure applies, this time in reverse.

13. Are there additional terms or conditions?

All Human Agents and partners of Human Agency agree to our general terms and understand this program is subject to change at any point. Any previous arrangement/agreements/deals are subject to these terms. Just because you break one term does not permit you to break more. The effective date of the current terms set out above is July 15th, 2019.

14. What’s next?
Human Agents are always referred by trusted connections or resources. If you’ve already been referred and are interested in applying to be a Human Agent, fill out the form below and we’ll be in touch.


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Apply to be a Human Agent.

 
 
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I agree to the Terms (humanagency.org/terms), Commissions Policy (humanagency.org/commissions), and Privacy policy (humanagency.org/privacy).
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