The Tools We Use and Why They're Important
Donorbox is a platform that allows people to make donations online using their credit card, PayPal, bank account information, etc. - basically all forms of online payment. We use DonorBox on Minus 45’s website to collect donations to our PAC.
Facebook Ads Manager is an advertising platform for running paid media on Facebook and Instagram.
Google Ads (formerly Adwords) is an advertising platform for running paid media on Google Search, Google Display Network, and Youtube.
Google Data Studio is a free tool for data visualization and reporting - Google’s answer to Tableau - that is able to connect seamlessly with all Google apps (Google Analytics, Google Ads, Google Sheets). This is our tool for building client reports and company dashboards that update in real time and are able to be embedded directly on our website.
Google Drive is a cloud-storage service that has a suite of apps (including Google Docs and Sheets) that we use for pretty much everything. These apps allow us to work simultaneously on the same file, to see what (and when and by whom) changes are made, and to access files from anywhere with an internet connection.
Google Docs is a word processor - Google’s answer to Microsoft Word.
Google Sheets is a spreadsheet program - Google’s answer to Microsoft Excel. Among other things, Sheets is a repository for information collected through forms on our websites, such as job applications for Human Agency or sign-ups to host a Minus 45 party.
Hatchbuck is a customer relationship management (CRM) tool that allows us to build and send emails, organize contacts, and track recipients’ engagement with our emails. We use Hatchbuck to send mass emails to specific lists.
Medium is a publishing platform through which individuals and organizations can publish articles and blogs. O’Humanity, the eponymous blog of Human Agency’s partner nonprofit, is published on Medium.
Jotform is a form-building application that enables us to build forms that are more customized than those available in Squarespace. We use Jotform to collect certain submissions through our websites, such as content submissions Minus 45 and Reimagine STL.
Mailchimp is an email marketing service through which we can build email templates (among other things). Because we like the layout of certain Mailchimp templates better than those in Hatchbuck, we create templates and final email drafts in Mailchimp which are then copied to Hatchbuck and sent. [this might change]
Squarespace is a website building and hosting service that we use for the Human Agency site and project-specific sites, including Minus 45 and Reimagine STL.
Zapier is an automation tool that connects 1,000+ web apps - including everything listed above.