Let’s start here.
Throughout our lives, we create communities around what make us similar, naturally forming social bubbles with likeminded people.
The advent of social media has deepened these divisions as fancy algorithms shape what information we see, and what we don’t.
One glance at political polarization on Twitter tells you all you need to know:
So, what do we do?
Human Agency started from asking the question,
“How do we actually reach people outside of our bubble?”
Corporations have known the answer for a long time. Advertising. And these days, digital advertising specifically.
Why digital? Well, because it works really, really well.
Digital advertising is the most powerful tool ever created for human persuasion.
There. We said it. What makes it so special?
It’s where we’re at: The average American spends 24 hours a week online.
It’s wildly precise: Want to target audiences by their favorite cereal? There are ways to make that happen.
It’s dynamic: Digital ads offer immediate feedback, making testing and analysis a breeze.
In essence, Digital ads combine the scale of the internet with the precision of personal relationships. That makes it the perfect pin to pierce the bubbles that divide us. And thus, Human Agency was born.
Opening up the doors to humans.
Our platform invites you to answer the question: If you had the power of digital advertising at your fingertips, what good could you do with it?
Ordinary people have run ads to register voters in underserved communities, or create a campaign to find a lost dog. Once you start thinking about it, there are countless ways to use ads to make connections, share information, and make positive change.
And now for the best part, it works. Turns out authentic messengers, sharing authentic stories is exactly what the internet was made for. In our experience human-made content performs 3-6x better than traditional ads.
Helping good organizations do (more) good things.
So what about organizations, campaigns, and businesses that want to broaden their work and reach more people? We’re here for that, too.
We’ve used digital ads to help campaigns overcome 7-1 funding deficits, non-profits pass landmark climate legislation, and small businesses build out their first direct-to-consumer pipeline.
Check out our services page to see all the things we can help you with.